Company seminars are a dual-edged sword. Employees either love it because it means they get a day off work, or they hate it because it entails a day of boring lectures for them.
However, it doesn’t necessarily have to be so! Company seminars can be something to look forward to if you have a well-reputed speaker and a conducive training rental room. Even if you can’t hire the best speaker in town, you can hire a good speaker that is able to engage your audience.
Prioritising the ability of your speakers is crucial because it helps your audience stay focused to reap maximum benefits from the seminar. How do great seminar speakers do it? Here are some tricks that awesome seminar speakers often use to amazing effect:
1. Know your audience
Before getting up on stage, these speakers take some time to greet the participants in the room. A simple introduction can help speakers get an idea of who their audience is – their career backgrounds, experience, age group, and so on. This information will come in handy during their speech, as it allows them to tailor their content to their audience.
It isn’t just about pitching the level of content, but also the examples and illustrations used. Speaking to engineering executives versus speaking to freelance artists will definitely be a different experience, and require different approaches.
2. Use humour appropriately
You don’t have to be a stand-up comedian to incorporate some good humour into your speech. The most well-loved speakers know how to use humour well to their advantage. It doesn’t necessarily mean dishing out riddles or jokes, but it could be as simple as being witty with their words, and having good timing.
Comedic elements don’t even have to come straight out of your mouth – some speakers do it through their PowerPoint slides, injecting funny side-notes, gifs, and memes along the way. Humour makes speakers feel more approachable and likeable, on top of making the presentation more memorable. However, some speakers who overdo it may find themselves looking more pretentious than affable.
3. Be prepared, but spontaneous
This phrase can sound conflicting. After all, how can you be prepared and spontaneous at the same time? But, the truth is, both are very necessary!
Excellent speakers always come prepared with what they want to say. They likely have committed to memory the whole outline of their speech. However, depending on their audience, they may spend a longer time on certain portions, or deliver their speech in a different way than the usual. They do so by observing their audience’s reactions, and tweaking their speech on the spot. This is why you will find that even the same speaker can talk differently about the same subject on different days, to different crowds.
As you can see, there’s a lot more to making company seminars more interesting than booking the right seminar room rental in Singapore. Thankfully, with these tips, you should be able to select a wonderful speaker for your next company seminar – or be that wonderful speaker yourself!