So, you have your entire seminar planned out and the training room rental is secured. Now, all that’s left is for you to find people to fill the seats, which is much easier said than done. Because, while you may believe that you have something to offer people, the challenge now is to make them believe you.
So, how do you go about promoting your seminar and making sure that all seats are filled?
Promote! Promote! Promote!
This may sound like common sense, but you’d be surprised how many seats remain unfilled just because the entire session wasn’t promoted enough. And it’s not like you’ll have to spend big money to promote these days.
Social media sites like Facebook, LinkedIn, Twitter, and Google Plus are all available for you to use free of charge. You could use these media channels and promote your event to your heart’s content. Additionally, there are also sites like Meetup where you can crowd-source and promote your seminar to like-minded people.
If you have a newsletter, even better. Share news updates with your customers, clients, prospects and pretty much everyone on your list. Use any channel you have to promote and recruit as many participants as you can. Besides, with newsletters and other like channels, the people you’re sharing to already know who you are, so you already have one foot in the proverbial door and it’ll be easier to get them to attend your seminar.
Social Media Is Your Best Friend
Again. Don’t ever underestimate the power of social media. Even if you only have a hundred friends or followers, that’s still a lot of people. Even if only a couple goes to your seminar, that’s still a few more seats filled! Besides, you can ask them to help spread the word for you. After all, it doesn’t take much effort to retweet or share something on social media. Remember, people who are friends with you are friends with you for a reason. If you have a blog, even better, because you can advertise to your readers.
It’s a win-win for you.
Consider Getting a Partner
Have you ever heard of the saying that two heads are better than one? Well, when it comes to planning seminars, that certainly is true. Partnering with an association or group of people that share similar goals with you can go a long way to getting the word out.
These people, or associations, have access to a lot of contacts, and in exchange, they often won’t be asking for more than for you to share with your own list of contacts whenever they’re hosting an event or seminar sometime in the future. It will be mutually beneficial.
Filling up and making the most value out of that training room rental all boils down to extending your network. However, don’t just extend just for the sake of spreading the word – return the favour to other like-minded individuals who helped you along the way and who knows, both of you could see much fewer empty seats at future events.