Organising a workshop is a tedious activity. It involves logistical and contingency planning, all of which will take up plenty of your time. There’s a lot to do simply for the event itself.
Sometimes, the last thing on your mind is to ensure people actually show up for the event. Promotion should be an integral part of event planning. You can set up everything perfectly but it will be deemed as a failure if no one attends your workshop.
You can take advantage of social media and promote your workshop through social media networks. Everyone is on social media these days. Plus, there are several social media networks such as Facebook, Snapchat, and Twitter that you may already have an account on. It gives you good value for money because you get to reach a wider audience through social media channels. This article explains the different ways you can promote your workshop through Facebook and other social media networks.
Create a Facebook event and post it on your business page
Facebook events are omnipresent and people view and interact with them daily. Advertising your workshop on your business Facebook page kills two birds with one stone. Followers who visit your business page will know about the workshop while those you’ve invited to the Facebook event can also invite their Facebook friends.
Make use of Facebook Ads
Sponsored Facebook advertisements require a small investment on your part. Nevertheless, they can help you reach a wider audience. You can use Facebook ads to target a particular demographic and thus increase the prospects of a higher conversion rate. Make sure you use a professional-looking image to create a good first impression on potential customers.
Post a short video of the last workshop event
Short video clips should be a marketing staple for you. Show your clients what to expect from your workshop by producing a video capturing highlights from the last workshop event. Post the video on your Facebook page and YouTube channel to reach your friends and followers.
You can also share photos of the last workshop. People always want to know what to expect before signing up for an event, and what better way to assure them than showing them pictures from previous events.
Post interesting behind-the-scenes photos about ongoing preparations
You want your followers to look forward to the event. To achieve this, post an exciting behind-the-scenes snapshot on Instagram or Snapchat to give followers a sneak peek of what’s coming and get them excited for the upcoming event. For example, you can post a photo of the training room rental facility where the workshop is going to be hosted highlighting the facilities available.
Share with attendees a goal setting printable worksheet prior to the event
Most workshops involve brainstorming or goal setting sessions or of some form or another. Design a printable worksheet to share with delegates before the workshop. This helps to get attendees invested in your workshop long before the actual date. Providing a physical and reusable worksheet at the event will ensure participants continually use the handout.
In conclusion, social media provides you with many ways to promote your workshop and connect with a wider audience.